Evolution of the Vittles logo

At first I played around with a paint splash effect but after review, I started going in a different direction - using kids handwriting to emphasize the artistic theme I was going for.

^ There were more trials in the crayon-esque 'font' that were not saved, above is a sample of the type of effect I was trialing.

Vittles logo ideas

Vittles logo concepts

Vittles sketches

Intital concept sketches for Vittles logo + packaging

Developing logo design further - experimenting with thickness of 'S' shape and with different fonts.

moodboard

Vittles Moodboard

The designing process

Experimenting with text focused ideas.

Circle shaped. After the first attempt I thought the design in the middle was too thin, so tried one with a bolder curve.

I liked the simplicity of the circle shape, however the 'S' design in the middle ended up reminding me too much of the 'Strepsils' logo so I configured the shape differently to make it slightly more original and unique.

Narrowing down ideas